“Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ wishes to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the telecommunication company has changed its name to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator”, Olusanya said in a statement on Tuesday.

 He said the new trading name 9mobile represents the 0809ja heritage, the company’s 9ja-centricity, and its evolution over 9 years of operations in Nigeria.

“Although our trading name has changed, we remain true to the same values on which our company was built,” Olusanya said.

 He said in order to ensure the change of name is delivered efficiently and responsibly, the company would take a measured approach to the migration to the new brand over the next few months.

He said: “Therefore as we go through this transition, our esteemed subscribers we ask for your patience and reaffirm our commitment to remain a listening brand. We will continue to innovate, support, and empower you to do more – whether as an individual or a business.”