sports: TagHeuer takes on Copa Lagosorts

TagHeuer Partners with the premier Beach Soccer tournament in Africa, COPA Lagos.

TAG Heuer is one of the world’s leading LUXURY WATCH brands. Founded
in 1860, and building a reputation for excellent craftsmanship and
precision timekeeping, it had the 1920s become a specialist in the
field of timing sporting events after Heuer watches were used at three
different Olympics in the time period.
Today, the world’s best football
teams run, kick, score and sweat on TAG Heuer time with the Swiss
watchmaker being the official timekeeper for the English Premier League,
Spanish La Liga, German Bundesliga, US Major League Soccer

It then came as no surprise that TAG Heuer would team up with Copa
Lagos, annual beach soccer festival, to replicate the same partnership
that has brought considerable success the world over. Having gained a
firm foothold in the African and extension Nigerian market with the
opening of a TAG Heuer Boutique at the Jabi Lake Mall, Abuja and points
of sale in The Wings, Victoria Island, Lagos and other major cities with
retail partners, ZAKAA – the brand is firmly set to use sports, music
and style to ingrain itself in the urban Nigerian lifestyle

This December, Copa Lagos captivated Nigeria with a three day
festival of world class beach soccer, fabulous music, dance and fashion
held right in the heart of the continent’s most populous and vibrant
city. The beach football competition saw the Spanish National Beach
Soccer team come out on top 6 – 5 against the Super Sand Eagles of
Nigeria at the final with the Lebanese and Moroccan teams also
participating in football that absolutely thrilled fans. The showcase
also saw the Arsenal Beach Soccer team make their first ever appearance
on the continent where they got to test their mettle against local club
sides.

TAG Heuer as official Timekeepers of the acclaimed event was there to
make every second of COPA Lagos count. TAG Heuer also awarded the TAG
Heuer Formula 1 watch to the Copa Lagos Most Valuable Player, Abu Azeez of Nigeria for his outstanding performance.

Now in Lagos and Abuja, TAG Heuer retails some of the most innovating and high precision Time Pieces ever made including the Heuer 01
worn the likes of Chris Hemsworth and Nigeria’s own Sports Media
Personality Mozez Praiz and Celebrity DJ, DJ Obi (Tag Heuer Nigeria
Friends of Brand). The Aquaracer is also a fabulous collection Tag Heuer worn the likes of Cristiano Ronaldo, Martin Garrix and Link Lady Collection world famous model Bella Hadid.

Where to see TAG Heuer collection and get one for yourself