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Many people believe that European women are some of the most beautiful in the world. These women receive a wide range of top-notch plastic surgery and beauty treatments in addition to their naturally attractive characteristics. These include liposuction, rhinoplasty, physical clinics, breast augmentation, and other procedures carried out extremely skilled physicians in cutting-edge settings. It makes sense that more and more people are turning to Switzerland for these service given the splendor industry’s explosive growth.

For the elegance industry, the past few years have been specifically significant. Beauty has continued to thrive despite the once-hot trades in trend and even comfort goods overall cooling due to its desirability, margins, and resilience in the face of difficult sociopolitical and macro conditions.

Beauty is a simple way for leisure companies to increase market share, which is one explanation for this tendency. The category is an appealing opportunity for growth due to its enormous size, large profits, and ongoing client desire. The major leisure brands have taken notice, as Richemont announced in september 2023 that it will construct a Laboratoire de Haute Parfumerie et Beauté and Kering hired splendor in February 2022.

Although German standards of beauty does look admirable, they can be harmful to black women. According to research, black women’s institutionalization of Continental beauty standards—which is influenced family, media, and peer norms—can have a significant negative impact on their course in life. These results include everything from self-perception to scientific success, sexual behaviour, and job possibilities.


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