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New Fashion trends and morality.

This article talks about new Fashion world and if it has a correlation with morality.

Deep from the bowels of Africa, it’s said that one should dress the way He/She would want to be addressed. Life is fashion and fashion is life. Just as the earth revolve so is fashion and Morality. While the Former can be seen as a particular form of lifestyle in terms of food, clothing, behaviour etc the latter can be seen as a system of principles followed bya particular group of people.

In the world of fashion,transformation is indeed inevitable. But why do we not see ourselves as fashionistas when we reflect Fashion in almost every area of our endeavours? The truth is that everyone is a fashionista either consciously or unconsciously in his or her own ways. What ever we put on our skin is a deliberate design to either cover our physical body or to showcase fashion sense and abilities of fashion designers.

However, fashion just like food is never a bad thing because it’s needed for human existence. Especially for the fact that we need it for protection (covering our body), for beautification, prestige, commercial purposes as aforementioned, many but to mention a few. There can never be new without old so it is expedient to know that there was an old fashion before new fashion existed. Yes!

On the other hand, the basic definition of African Morality in fashion depicts that, there is no exposure of the body parts, either the cleavages, breast or the buttocks. Thus, Morality and fashion are like two sides of a coin that cannot be separated from each other. Till date a question still remain unanswered. The question is: How do we know a particular kind of fashion meets a particular moral standard?

Fashion has transcended, evolved and transformed from how it used to be. The fashion industry has grown fast and investors are making headway towards that direction. It is important to note that there is a huge exposure for us as humans in the recent century. Things are not the same anymore and everyone tends to behave as he or she Believes. This has affected the fashion industry. One selling point for “some” fashion designers and their models is their exposed body parts. Although this could be intentional and unintentional.

Designers are crazy thinkers who have abilities to create anything thinkeable. Their creativity is termed new fashion today and perceived as showcase of immorality even though morality can only be understood bythe standard of each culture and tradition. Morality is relative.
In the western world, fashion has metamorphosed long time ago and their moral standard differs from that of Africans. In this scenario, we can say that, “One man’s meat is another man’s poison” because moral standard differs from one society to another. So, we cannot say that the entire new fashion trend is immoral but from where I come from and as a Nigerian, we can nail some fashion trends as immoral.

Some new fashion trends includes fashion designs showing cleavages, breast, buttocks, stomach, wearing of numerous ear rings, nose rings, chains and tattoos etc. These and many more could be classified as the improved fashion or new fashion. In Africa, a girl with more than two ear piercing, ankle chain or skimpy attire is considered a “runs girl” (wayward or prostitute). Some of these new fashion trends Sparks up sex urge which could lead to rape and other sexual atrocities. We could say that new fashion has diluted morality in Nigeria and Africa at large. New fashion trends are not on their own bad but what defines the new fashion either as good or bad is our various culture and religious beliefs. It’s benefit to the economy is wide nevertheless, one could recommend that it should be done according to societal moral beliefs and standard. Fashion designers, models and pageant houses should understand that though their carft is beautiful and acceptable in the market but inducing immorality via any means could further decay our society and breed a generation with no moral values.

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Have you seen these beautiful photographs of Judith Manai Istifanus, the face of IAMBESTNETWORKS. She modelled for Pinkett Allure, a Kaduna Fashion Brand.

Photographer?: of Amebo Media
Model: Judith Manai Istifanus @judiee_isthy – @faceofiambestnetworks
Dress ?: @pinkett_allure
MUA?: @kendras_glam

Connect with Pinkett Allure:
IG/Twitter: @pinkett_allure
WhatsApp: 08083419266
Facebook page: Pinkett Allure /Pinkett Jock

Weekend Couture is a weekly( Fridays) publication on IAMBEST Magazine exclusively on . It is basically on showcasing fashion and style, modelling, photography and makeup styles. 

Below is how you can be part of our WEEKEND COUTURE:

For fashion Designers: 1: Take a beautiful photograph  of your recent design or style you feel the world should know about. Take the front view, side view and the back view. 2: Write about the style which includes: what inspired you to bring up such design, what the design represents, what material or fabric it is made up of and the event it can be used for. 3: Include your full name, social media handles, the name of your fashion company, name of the design or style and your contact address.

For Models: If you are a model, model yourself and Take  professional photoshoot with any Nigerian cultural attire, Bikini, dinner gown and casual wears of your choice. Submit the photos with your personal contact details, brief biography of just two paragraphs and social media handles attached. If you have modelled for any company or any individual before, you indicate.

For photographers: Submit 3 photos of your shoot/work with your full contact details, include one of your personal photo, a brief biography of not more than two paragraphs including social media handles.

For MakeUp artist: Submit photos of different make up styles with your contact details, a brief biography of not more than two paragraphs and social media handles.

Makeup artist, fashion designers, models and photographers should Submit their works via this email: [email protected] or WhatsApp: 07082151580 or 08130286036 For enquiries call: 07082151580, 08130286036 or 07057457203

Submission is ongoing.

All your designs will be showcased every Friday on our fashion and style segment- “WEEKEND COUTURE”.

We just want to show the world your beautiful skills…

IAMBEST Networks

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